6 Ways To Attract New Patients
📍Google My Business
Setting up your GMB listing is one of the simplest and most effective ways of setting your business up to be found online.
Google, ‘Lip Filler Belfast’, you’ll notice that the results return a list of 3 locations where you can get this treatment based on your current location. The 3 businesses that have shown as a result of your search query have a GMB page and are a step closer to attracting new patients.
Consider where your target demographic hangs out. Instagram/TikTok/Facebook
Optimise your social media profiles
Be clear on your offering
Educate your patients through content
Engage with your audience
Remain consistent with your audience - it will pay off
Once you have created your GMB profile you can share your GMB profile with patients and ask them to leave you a review here! Share your patient reviews across your social channels. This will help to build trust & credibility.
🖼 Before & after imagery is essential to showcase your work
Images should be taken in good lighting
Don’t distract from your work. Keep the image simple.
Don’t add filters. Show real patient results.
🖱 Booking System
Make it easy for patients to book an appointment. Find a booking system that automatically confirms & reminds patients of their appointments
Link your booking system from your website & social media profiles
Make sure the booking system reduces your admin work
Ensure that patients are automatically added to an email journey when they first visit your clinic, use this to ensure all patients get an informative and consistent experience with the information they receive from you
📧 Email Marketing
Put in place actions to ensure you have an email marketing plan going forwards that will help to scale your aesthetics business
Choose a platform for building mailing lists, try MailChimp or CampaignMonitor
Make sure you have consent from all those on your mailing list to send them follow up emails. This is important for GDPR regulations
✍️ Save this post as a reminder to implement this to your marketing strategy